美的楼宇科技2025全球品牌视频制作项目招募公告

一、 项目背景

美的楼宇科技（Midea Building Technologies，简称MBT****集团旗下五大业务板块之一，业务方向聚焦楼宇产品、服务及相关产业，包括暖通系统、楼宇智能化、电梯业务、能源管理等。基于不同的行业和场景，MBT为用户提供包括顶层设计、建筑实施及后期运维、升级服务在内的数智建筑全栈解决方案，以低碳、智能为核心，共建可持续的智慧空间。

MBT积极开拓海外市场和进行全球化布局，在全球建成了6****中心、7****基地，在海外设有4****办公室、17个代表处和8个分支机构，通过全球化的研发和制造实力、强大的销售网络和完善的服务平台，MBT的业务遍及海内外200多个国家和地区，为广大用户带来快捷、完善、高品质的供货与服务。

为进一步提升MBT在国际市场的认知度和认可度，需要通过优质的品牌营销内容和有效的品牌传播策略向全球用户传递品牌理念和核心价值，建立品牌认知。

二、 项目目标

基于品牌的核心价值、内涵和优势，完成面向全球市场的MBT品牌视频创意和制作，提升MBT在海外市场的品牌知名度和美誉度，遵循“deliver an effortless experience for clients”的传播主线，打造可靠和值得信赖的品牌心智，将品牌影响力从核心利益相关方辐射到泛大众。

三、服务内容

计划通过公开招标的方式，确立美的楼宇科技2025全球品牌视频制作项目服务执行供应商，包括脚本策划与创意设计、拍摄执行、剪辑与特效制作、音频制作与配乐、版权购买等，详细内容和要求见招标文件和需求说明文档（完成且资质审核通过后发放）。

四、招标安排

五、投标商要求：

六、须知：

在PC端打开本招募公告并。****公司介绍、过往案例、项目对接人名片发送至邮箱 ****@midea.com 进行资质审核。

寻源结束后，招标小组将进行资质审查，合格后会以邮件形式发送招标邀请函。如针对此次招标有其他疑问，请联系本次项目招标负责人美的楼宇科技海外品牌传播丁小姐（186****7412）。

1. Project Background

Midea Building Technologies (MBT) is one of the five major business segments under Midea Group, focusing on building products and services, including HVAC solutions, building intelligence, elevators, energy management and so on. Based on different industries and scenarios, MBT provides users with full-stack intelligent building solutions, including design, implementation, maintenance, and upgrade services, with a core focus on low carbon and intelligence, to jointly create sustainable smart spaces.

MBT actively explores overseas markets and carries out global layout, having established 6 major R D centers and 7 product manufacturing bases globally, with 4 regional offices, 17 representative offices, and 8 branches overseas. Through its global R D and manufacturing capabilities, strong sales network, and comprehensive service platform, MBT’s business spans over 200 countries and regions worldwide, providing users with fast, comprehensive, and high-quality supply and services.

To further enhance MBT’s recognition and reputation in the international market, it is necessary to convey the brand concept and core values to global users through high-quality brand marketing content and effective brand communication strategies, and to establish brand awareness.

2. Project Objectives

Based on the core values, connotations, and advantages of the brand, complete the creative and production of MBT brand videos for the global market, enhance MBT’s brand awareness and reputation in overseas markets, follow the communication theme of “deliver an effortless experience for clients”, build a reliable and trustworthy brand image, and extend the brand influence from core stakeholders to the general public.

3. Service Content

Including script planning and creative design, shooting execution, editing and special effects production, audio production and music composition, copyright purchase, etc. Detailed content and requirements can be found in the bidding documents and requirement specification documents (to be issued after successful registration and qualification review).

4. Bidding Arrangements

5. Requirements for Bidders

①Have experience in cross-cultural video production, able to accurately grasp the preferences and cultural taboos of overseas audiences, ensuring that the video content has broad international appeal and avoids misunderstandings due to cultural differences (providing relevant cases is preferred).

②Team members must be able to use English as a working language, understand English versions of product/brand materials, and produce English versions of video scripts and subtitles.

③Enterprises or legally authorized institutions with business qualifications that meet the project requirements.

④Bidders must have been established for at least two years.

⑤The person presenting at the bidding process must be a key member directly involved in the project.

6. Registration Instructions

Open this recruitment announcement on a PC and register. After successful registration, please send the company introduction, past cases, and the business card of the project contact person to the email ****@midea.com for qualification review.

After the sourcing ends, the bidding team will conduct a qualification review, and qualified bidders will receive an invitation to bid via email. If you have any other questions regarding this bidding, please contact Mia(****@midea.com; +86 186****7412).